Inspire your clients
with pertinent content
and powerful words
In an era where communication is omnipresent, it can be difficult to find the right words to convince prospective clients to stay on your web page, to read a magazine article dedicated to your brand, or even to grab their attention with a memorable advert on public transport. And yet this may be your only chance to differentiate yourself in an increasingly competitive market. These days, there are multiple techniques for converting prospective clients into leads and boosting your conversion rate. But if we apply these techniques to the letter and limit ourselves to thinking only in these terms, we end up with dreary texts, stuffed with keywords that are there for no other reason than to satisfy the Google gods, and that ultimately add nothing of value for your clients.
Of course organic SEO is important, but it is vital not to lose sight of what lies at the heart of your product and your service – your clients – as they themselves will not think in these terms. Bombarded with information every day, it is now emotion, consistency and authenticity that are sought above all else. The key to creating content that inspires your target clients is therefore placing a human touch at the very centre of your marketing strategy, and not limiting yourself to thinking only in terms of figures and demographic data.
To inspire your clients, your content must not only be tailored to their needs and desires, but must also incite their emotions, allowing for an authentic connection to be established. This is precisely the art of a good translation or a perfectly formulated text, and translating emotion through the written word is indeed an art in its own right, in much the same way that a perfume can transport you through time and awaken forgotten memories. In the same way that a single malt whisky floods the palate with its woody notes and transports us to distant lands, far from the frenetic rhythm of our daily lives.
Beyond the form of a text, its substance is also of vital importance. And who better to speak about a subject than someone with real passion for it? In recent years, I have had the privilege to work alongside brands in fields about which I am truly passionate. This has not only enabled me to acquire the specialised terminology used in each of these business sectors, but also to put my creativity to work in service of prestigious brands, transcribing each unique universe, highlighting the intricacies of each brand’s substance and soul, and communicating the ancestral savoir-faire that characterises each of them. Working exclusively in fields that I am passionate about means that staying current is a genuine pleasure and happens naturally through reading specialist magazines and newsletters, listening to podcasts, reading books and attending trade shows. This allows me to keep up to date on the latest news and trends in my clients’ industries so I can perfectly commit their worlds to paper.
If my word is not enough to convince you,
please read these testimonies from some of my clients :
Suzy is a highly trusted and reliable collaborator. She always delivers high quality work in French. Her writing style, creativity and attention to details set her apart.
Estelle Chenouard, Creative Culture
Suzy is a very reliable and conscientious translator. She communicates well and is yet to miss a deadline. She is great to work with!
CGBTranslations
Suzy translated a big Whisky project for us from English to French and we were really happy with the job she performed.
Comtexto
Suzy is a very skilled translator, able to cater for different needs and very creative when required.
Elisabetta Minetto, Trad&Co
I have been working with Suzy for quite some time, and she has always demonstrated outstanding translation and localization skills. She is a very reliable and particularly keen to details collaborator, with a creative approach, always trying to find the most natural wording according to the context (or helping others to do so). It's a pleasure to work with her.
Virginie Dubois, Translator
Suzy has been working with us since April 2018 as a freelance linguist for projects involving English and Spanish into French language. She complies with all requirements and deadlines, providing at all times high quality work in accordance with each project’s specifications.
Codex Global Limited
